May 09 2009
Falling in love with Star Trek all over again
If the excitement it created in the critics, trade pundits and exhibitors at the London premiere recently echoes across America and worldwide, the 43-year-old franchise Star Trek has a splendid revival. And there could be at least three more Star Trek movies, which, like the upcoming one, would be aimed at the younger audiences.
The film, to be released by Paramount, is surely going to be one of the biggest hits of the year but whether the film could come near Paramount’s last year’s comic book triumph Iron Man, which grossed about $600 million worldwide is to be seen. Some trade experts expect the film to be as huge as last year’s Batman movie, The Dark Knight, which grossed over $1 billion worldwide.
‘Even the most ardent fans of Star Trek would concede that the brand had become a cultural joke, consigned to the black hole where exhausted franchises go to die,’ mused The Times in London.
‘Yet, by some fiendish reverse engineering worthy of the great Scotty, a revitalised USS Enterprise has reemerged in a blaze of glory and people are falling in love with the series all over again’
